Traditionally, firms approach their innovation agenda focused on profits. Conventional innovation processes, such as stage-gate and design approaches, can create harm for the world by ignoring the wider ecological, social, and economic systems in which a firm is embedded. There is a better way. This project will develop an innovation tool that creates prosperity and well-being for everyone by applying systems thinking to the innovation process. This requires creativity, teamwork, the inclusion of diverse stakeholders, and a commitment to a better future for all.