Submitted by rdugas on 02/28/2017
Treefrog, based in Newmarket, Ontario, knows all about social media for businesses. It provides a variety of marketing services to clients, including ‘traditional’ social media strategy. But a series of ongoing conversations between Sean Stephens, Treefrog CEO, and Laurie Baker, then an anthropology PhD candidate at York University, sparked a shift in how the company approaches social media.