Market Segmentation, Customer Targeting, and Product Positioning - NS-018

Genre de projet: Non-recherche
Discipline(s) souhaitée: Génie - informatique / électrique, Génie, Informatique, Sciences mathématiques, Finance, Recherches opérationnelles, Statistiques / études actuarielles, Affaires, Sciences sociales et humaines
Entreprise: Talem Health
Durée du projet: 4 to 6 months
Preferred start date: As soon as possible.
Langue exigée: Flexible
Emplacement(s): Canada; Canada
Nombre de postes: 1
Niveau de scolarité désiré: Études de premier cycle/baccalauréatMaîtriseDoctorat
Rechercher dans les réseaux internationaux de Mitacs - cochez cette case si vous souhaitez recevoir des profils de chercheurs basés à l’extérieur du Canada: 
No

Au sujet de l’entreprise: 

Talem is the leading provider of auto injury claims management services, powered by innovative artificial intelligence technology.

Veuillez décrire le projet.: 

The goal of this project is to analyze the auto insurance industry and understand the biggest pain points for claims management in order to align the industry pains/gains expectation with Talem’s offerings.

The candidate will have to:

  • Develop a storyboard (based on Talem's solutions and the intended audience, method to deliver the story), segment the market, and define the best strategy to position the offering (creating the hook, what is in it for my messages, etc.)
  • Develop a demand generation approach - Creating awareness, strategies to attract prospects (inbound, outbound), lead nurturing, conversion, etc.
  • Experiment with different marketing approaches (digital) and develop the best G2M strategy that is the right fit for Talem (within the size of the firm and its resources)

Desired outcomes – Talem will be able to position its value proposition to the right audience in the right format and create a better market awareness about its offerings.

Expertise ou compétences exigées: 

Academic - Understanding of Business, Marketing (Digital Marketing), Computer Science/Artificial Intelligence

Good to have (not mandatory) – Knowledge of the insurance industry, experience working with startups