Lululemon: Sports Bra Comfort Assessment
Female breasts experience large displacements during physical activities such as running and jumping. This can lead to problems such as breast discomfort, and even chronic neck and back pain. However, correctly designed sports bras can alleviate some of these symptoms, and enable women to exercise with greater comfort. lululemon Athletica strives to develop a sports bra with optimal support and comfort. Therefore, the objective of this collaboration is to understand the biomechanical and morphological variables that correlate with comfort under different activities and sports bra conditions. This will be done through a large scale experimental study of dynamic movements under a wide variety of bra design conditions. The results of this study will help us to understand the features of a sports bra that best provides user specific comfort, satisfaction and performance, so that these can be implemented and optimised for future designs.