This research project study the different approaches organizations have to corporate social responsibility and identify the reasons and challenges that are stopping different types of organizations from integrating the notion of “purpose” in their profit creation mechanisms. So far, the confusion that surrounds social responsibility space as well as the inability to accurately measure outcomes of social responsibility programs have created uncertainty and many barriers that caused success stories to be extraordinary rather than a normal part of business conduct. PUBLIC inc, the partner organization for this study, has been working with many organizations in an effort to integrate purpose and profit and thus would gain valuable insights from this study.