The BI (business intelligence) department at Reitmans is currently going through many changes. The team is growing and a new reporting/dashboarding tool, Birst, has been acquired. The BI team aims to migrate existing reports from its current BI tool, Microstrategy, to Birst. In order for end users to adopt this new tool, they need to trust the accuracy of the data and find the reports and/or dashboard more insightful than what they are currently using. In addition, the reports and dashboards must be easy to navigate through.