Market Expansion – New Channels, Products and Regions - BC-823
Project type: InnovationDesired discipline(s): Business, Social Sciences & Humanities, Design, Visual arts
Company: Slow Bottled Sunday
Project Length: 6 months to 1 year
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Vancouver, BC, Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster'sRecent graduate
Open to applicants registered at an institution outside of Canada: No
About the company:
We upcycle fresh, Okanagan fruit into whole-food based condiments. Each of our gluten-free, low sugar, low sodium, plant-based products are loaded with real food. They include: Cherry Barbecue Sauce, Plum Ketchup, Peach Habanero Hot Sauce, Cherry Chipotle BBQ Sauce, Apricot Mustard, and Pear Jerk Sauce. We have a very strong presence at markets and shows throughout southern BC, often attending 10 or 11 markets per week. Our products are also available in about 50 stores in BC. To date we've diverted nearly 100,000 pounds of fresh produce from landfills and other waste streams.
Describe the project.:
Our brand story garners tremendous interest from a wide customer base. We're expanding our product line and our market reach. This project will be about creating a strong, cohesive brand that scales to BC retail shoppers, Alberta consumers (where we plan to participate in the Calgary Stampede in 2024), and beyond. By project's end, we'll have a fully developed strategy, along with comprehensive brand assets, that prepare us for a Canada-wide expansion. Tasks will include: direct sales at markets and tradeshows; developing brand and marketing strategy based on getting to know our customers at said events; creating brand assets; managing our marketing initiatives (tasks may include creating social media content, working on website, designing apparel, networking with potential marketing partners, writing press releases).
Required expertise/skills:
Sales skills and experience; confident story teller. Eye for brand design and experience with graphic design software (Canva/Photoshop/etc.). Should have a reliable vehicle. Be passionate about BC food/local food economies. Organized. Self-starter.
