Immersive Innovations: Journey to Redefine Video Technology - ON-839
Project type: InnovationDesired discipline(s): Finance, Mathematical Sciences, Business, Social Sciences & Humanities, Marketing
Company: Anonymous
Project Length: 6 months to 1 year
Preferred start date: 09/24/2023
Language requirement: English
Location(s): ON, Canada
No. of positions: 1
Desired education level: Undergraduate/BachelorMaster'sPhD
Open to applicants registered at an institution outside of Canada: No
About the company:
We're a start-up innovation company with the goal to be unique and offer a breakthrough in digital communication like no other.
We have conceptualized and developed a unique video platform, which facilitates an unparalleled level of authentic immersion and presence. The product replaces the need of a headset to participate in virtual reality platforms. In addition, the product reproduces, creating a synergistic network of immersive communication that transcends geographical barriers. The salient features of our technology promise a novel, immersive experience that sets the platform apart from its counterparts.
Our unique video platform epitomizes the next generation of communication technology, intertwining advanced imaging, sound technology, and digital networking to fabricate an immersive environment unlike any other. The product’s components work in harmony to create a seamless, real-time communication platform that transcends traditional boundaries. With our ground-breaking technology, we're poised to redefine the dynamics of digital communication, promising a future where distance is no barrier to immersive interaction.
We're currently in stealth mode and the company will present itself with a marketable name as the platform / product is released to market.
Describe the project.:
Our platform is currently being researched and developed, and the current project is to conduct development activities to establish the product market fit. The inputs from the project will be used to refine the product features and any need for course correction. The company is in stealth mode and hence the intern will maintain discretion and confidentiality. The project should be carried out by divulging limited details of the product and any details of the underlying technology.
The intern will start with understanding the platform and the product completely. The intern will work with the company to identify a list of potential early adopter customers (“Customers”) through desktop and other modes of research, prepare a list of Customers, find out their contact details and reach out to them to discuss the platform. The intern will extract the salient features for marketing and prepare a list of inputs to be validated by Customers. The intern will research and present other innovative means of identifying and attracting Customers for outreach. The intern will assist the company on pricing strategies.
The intern will work with the representatives of the company to schedule meetings to pitch the platform. Together with a company representative, the intern will pitch the platform to Customers. When ready, where appropriate, and at the discretion of the company, the intern will be expected to pitch independently. Based on research and the results of the outreach, the intern will 1) quantify the current total addressable market for the platform, (2) validate pricing, (3) identify the desired and not-desired platform features, (4) identify any course correction needed, and (5) prepare a detailed summary of the outreach project. Ideally, outcomes would also include securing a pre-order for the product and associated service subscriptions as applicable.
Required expertise/skills:
The key skills required: Research, business acumen, communications, and marketing.
Technical software skills required: Microsoft office suite (excel, word, powerpoint), familiarity with online marketing, videography, display technology would be an asset.
Key values required: Ownership mindset, boldness, creativity, perserverence, resilience, relentlessness
