90Second Health Letter

90Second Health aims to provide accessible and high-quality health information to people in different areas with a vision “To deliver to all, health information that is accurate, understandable and easy to act on”. Along with its Founder, Dr. McGrath, 90Second Health is actively collaborating in several research projects at the IWK Health Centre and is negotiating its first sale with several customers. The major challenge faced by 90Second Health is to expand its library of health letters and secure initial customers. This project would provide the opportunity to write and distribute health letters in various areas while also reaching out to a larger and more diverse population. 90Second health Letters uses a multifaceted approach and Persuasive Design (Kelders et al., 2012) and Integrated Knowledge Translation (Gagliardi et al., 2016)) while working in teams to create meaningful and effective health information with high adherence. These health information interventions are sold in bulk subscriptions to customers.

Faculty Supervisor:

Shadi Beshai

Student:

Partner:

90Second Health

Discipline:

Sociology

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

University of Regina

Program: