AI Adoption for Enlacing Market Place Sales

This project will explore how artificial intelligence (AI) and digital marketplace data can be used to improve sales and marketing decisions for Kondor Pharma’s natural health products on platforms like Amazon. Instead of running marketing activities, the project will analyze AI tools, keyword data, product listings, pricing patterns, and customer behavior to understand what factors influence product visibility and sales performance. The goal is to develop a practical, data-driven framework that helps Kondor Pharma choose the right AI tools, interpret marketplace data effectively, and make smarter strategic decisions for future digital growth. As a result, Kondor will gain a clear, evidence-based approach to improving its online presence, increasing conversion rates, and strengthening its competitiveness in digital marketplaces.

Faculty Supervisor:

Davar Rezania

Student:

Partner:

Kondor Pharma Inc.

Discipline:

Life Sciences

Sector:

Retail trade

University:

University of Guelph

Program: