Asper School of Business – Mitacs BSI Program – Noventis 2

Working with Noventis Credit Union to enhance marketing and communications strategies, especially across digital marketing platforms. The project will analyze current practices and develop marketing strategies to build internal and external engagement across Noventis’ various communications and social platforms. The project will use understanding of new marketing trends to support the organization to build and develop a tailored marketing and communications strategy to support the changes to the financial services industry in light of the impact of COVID19 on business operations. The project will leverage strategic, analytic, and creative skills to achieve specific and measurable results.

Faculty Supervisor:

Subbu Sivaramakrishnan;Kelly Mahoney

Student:

Partner:

Noventis Credit Union

Discipline:

Business

Sector:

Finance and Insurance

University:

University of Manitoba

Program: