Azurdev – US markets

After completing one-year intensive MBA and learning about strategic management, the international business and global management in class, I would like to implement my newly developed strategic thinking skills in solving real business problems with an internship with Azurdev.
After conducting telemedicine industry analysis of the Indian market , we will target US market for Azurdev’s digital health platform, I would be able to learn about what is the best mode for a Montreal based start-up i.e. Azurdev to enter into an international market and what drivers we need to look at before entering into a neighboring, which has considerable cultural similarities. Also, I would be able to apply various frameworks such as Porter’s diamond, PESTEL, CAGE, Porter five forces to conduct US healthcare industry analysis. Moreover, as I come with 8 years of experience in marketing in the medical device industry, working with Azurdev allow me to learn about the future of the healthcare landscape.

Faculty Supervisor:

Sylvain Perron

Student:

Partner:

Azurdev

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

HEC Montréal

Program: