Azurdev

Azurdev is a new venture oriented towards providing better patient care in the world’s hospitals. The team behind Azurdev has over 20 years of experience in providing digital entertainment platforms for the Hotel industry, and more recently to the Quebec hospitals. Owing to the market demand of digital health, Azurdev, in 2019, decided to develop digital intelligent healthcare solutions for hospitals, catering unsaid needs of the patients and medical staff and has successfully launched its digital healthcare platform in a number of hospitals in Quebec, Canada. With this the project, the intern will analyze the Indian healthcare market through various frameworks and would make a list of Pro & Cons of various market entry options such as export, licensing, Joint-venture and greenfield while keeping in mind the resource and capabilities of the company i.e. Azurdev. After analyzing various alternatives for market entry in this real-world business project, the intern would suggest the market entry strategy which would be coherent and consistent with corporate strategy, thus, enhancing market entry strategy development skills of the intern.

Faculty Supervisor:

Sylvain Perron

Student:

Partner:

Azurdev

Discipline:

Computer science

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

HEC Montréal

Program: