Business Models in Emerging Digital Platform Markets

The small business sector plays a critical role in stimulating economic development. In the last two decades, the Internet of
Things (IoT) has attracted significant investments by diversifying entrant firms like Amazon and Netflix, and startups like Airbnb and Spotify to bundle resources, including generic technology and market assets from different markets, to design and deliver products/services over technology platforms (Brynjolfsson & McAfee, 2012). However, Canadian business owners are making very slow progress in adapting to such a digital platform ecosystem. According to Statistics Canada (2013), only 13% of Canadian businesses were selling online, while Canadian Internet Registration Authority (CIRA, 2015) Internet Factbook reported that over 40% of small businesses did not have a website presence. TO BE CONT’D

Faculty Supervisor:

Pek-Hooi Soh

Student:

Partner:

Indian Institute of Technology Kharagpur

Discipline:

Business

Sector:

Education

University:

Simon Fraser University

Program: