Business Strategy internship

My role as an Intern is to create, in collaboration with Reid, an effective go to market (customer acquisition) strategy. I will evaluate and prioritize a list of potential new-customer generating techniques and will work with the Reid on an implementation strategy and schedule. This strategy will include a content creation and delivery component to drive long-term organic traffic to the Aquatell website. Other potential components include social media development, paid ads, and the augmenting of the Aquatell product catalog. Some of my key projects include combing through historical Google Analytics data to create a list of marketing content pieces that will attract new customers. My main focus will be content creation so over the course of the internship author a total of 50 marketing content pieces, each with associated graphics, and queue these on our website content management system (Shopify) so that we launch one piece a week for the following 50 weeks. Then I will be modifying these same content pieces and queue them for Facebook & Instagram release. The next task will be identifying product catalog opportunities for our Canadian, U.S., and Australian websites and work with manufacturers to acquire product copy, imagery, and specifications.

Faculty Supervisor:

Eric Morse

Student:

Partner:

Aquatell

Discipline:

Business

Sector:

Retail trade

University:

The University of Western Ontario

Program: