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As an online business, Spärkel relies on data to adapt and improve all business strategies. Covid-19 forced many retailers and competitors to expedite their investments in online capabilities. This poses a challenge to Spärkel’s competitiveness. Using the Advanced Reporting Intern will allow the company to gain better insight into the performance of business strategies. In turn, this will allow the company to quickly adapt to the changing retail landscape. Sourcing and organizing sales, marketing, finance, and service data is crucial to the growth of the business. This information, along with research conducted as part of the project will play a crucial role in building international expansion plans.
Charlene Marion;Elisa Gagnon
Sparkel
Business
Manufacturing
Bishop's University
Business Strategy Internship
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