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Business Strategy Internship: Marketing & PR
The covid-19 pandemic has greatly affected SpÃrkel’s supply chain. Slower manufacturing in China and busy shipping routes will make stock-outs and fluctuating supply levels common for the foreseeable future. This is pushing SpÃrkel to adapt and invest in long term marketing strategies such as Public relations and influencer marketing for which the intern will research best practices and implement strategies. This project will allow SpÃrkel to build a stronger community of users, which will decrease their reliance on advertising and improve the resilience of the business overall.
Faculty Supervisor:
Charlene Marion;Yanan Wang
Student:
Partner:
Sparkel
Discipline:
Business
Sector:
Manufacturing
University:
Bishop's University
Program:
Business Strategy Internship
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