Business Strategy Internship (Mitacs) – Marketing

Market development activities
a. Build customer awareness programs and campaigns
b. Decide on media mix for such campaigns
c. Make a market map of key customers and build strategies on creating the outreach
d. Network extensively and actually outreach to target customer organizations and users
e. Research on regulatory and compliance requirements at customer end, and how to comply with those
f. Support and engage global teams in marketing efforts

Faculty Supervisor:

John Medcof

Student:

Partner:

Antxl Inc

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

McMaster University

Program:

Business Strategy Internship

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