CEO Law Business Strategy Internship

CEO Law operates a two-sided online marketplace platform that connects lawyers and clients. The platform has been tailored to fit both client and lawyer needs with the platform delivering equal benefits to both parties. The steady growth in the past three years show the success in the strategy of investing the feature that connect clients and lawyers. However, the current onboarding process for a new client is still all done manually by CEO Law’s sales teams. The lack of automation in this process has forced the sales team in a traditional role that does not align with the modern platform. The reliance on the sales team has provided a costly restraint on the scalability of the platform, something that is vital to long-term growth. The current front-end website of the CEO Law marketplace platform will be evaluated for improvements on scalability and automation. The objective of the project is to come up with the sprint requirements to implement automation into the onboarding of new clients to the platform and eliminate the need of the sales team in the project.

Faculty Supervisor:

Eric Morse

Student:

Partner:

CEO Law

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of Western Ontario

Program: