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Define and Implement Digital Go-To-Market (GTM) Strategy and Plan
We are looking to create and implement our primarily digital GTM strategy.
We will be incorporating an agile approach: plan-do-check-adjust.
Will be very dynamic environment – learning what works and what doesn’t, and quickly adjusting our tactical approaches as more information comes in.
There will be a planning component and a doing component to this project.
Data will be a key driver in our entire process – determining our next steps.
There is an opportunity that with the right candidate this engagement would continue into the future.
Faculty Supervisor:
Sarah Imran
Student:
Partner:
Evrywork
Discipline:
Business
Sector:
Professional, scientific and technical services
University:
Mount Royal University
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.