Design and Development of a Product Analytics System for an AI-Powered Music Creation Platform

This project will involve designing and building an internal analytics system that helps Staccato better understand how users interact with its AI music creation product. The student will help define what product data should be collected, add tracking inside the software, and build a dashboard that turns this data into clear, useful metrics. This will allow Staccato to see which features are most valuable, how users move through the product, and what behaviors are linked to long-term engagement and conversion. The expected benefit to Staccato is improved, data-driven decision making for product development, user experience, and marketing, helping the company focus its efforts on features that most effectively support music creators and drive business growth.

Faculty Supervisor:

Kenneth Owen

Student:

Partner:

Staccato AI Inc.

Discipline:

Computer science

Sector:

Information and cultural industries

University:

McMaster University

Program:

Business Strategy Internship

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