Development of Business Strategy and Create Market Penetration of Ecofriendly and Sustainably Produced Coffee Beans.

Forest Bean Inc. is a Canadian Coffee Startup Company with the overarching goal of preserving the environment while growing coffee and the ever-fragile ecosystems surrounding it. The company has emphasized the preservation of biodiversity to demonstrate that they can maintain a thriving ecosystem on their coffee farm while providing high-quality artisan coffee beans. The project will be implemented to help increase market penetration and digital media landscape of Forest Bean Inc. This project will also focus on assisting with business strategies to increase the sales success of Forest Bean Inc. and furture planning strategies to implement towards brand presence among retail businesses in the market. Forest Bean Inc. strives to be a customer friendly company by providing trust to our customers by offering a transparent sustainable business with healthier coffee options that taste great.
Forest Bean Inc. main objectives for this project include:
• Growing the digital media presence on social media and Forest Bean Inc. website.
• Buidling marketing and business strategies to increase market penetration
• Connect with established businesses in the market
• Educate businesses on the impact Forest Bean Inc. is creating on the environment through sustainability and preserving biodiversity
• Build awareness of Forest Bean Inc. recycling concept and sustainability plan

Faculty Supervisor:

Rochelle Grayson

Student:

Partner:

Forest Bean Inc.

Discipline:

Business

Sector:

Retail trade

University:

Langara College

Program: