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The project involves researching and developing a marketing strategy that will assist Devhaus in keeping ahead of timelines in planning launch plans and content designs. This will include defining the customer value journey through content research and content bank creations. Additionally, blogs and articles on the company’s business model and other related topics will be developed through extensive research to educate the public. Engaging content will also be created through infographics and video content for the efficient delivery of the company’s mission and vision. The project will also equip the company to produce quality content promoted across the relevant social media platforms to enhance brand reputation and awareness. This project will initiate a channel of communication through quality content that will provide the public with an opportunity to understand the collaboration between artificial intelligence and learning, which the company is focusing on enhancing.
Farimah Hakem Zadeh
iBlum Learning Company
Business
Information and cultural industries
York University
Business Strategy Internship
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