Digital Innovation Marketing Specialist

The CleanAir.ai customer base has been commercial for the past year and would like to de-risk and diversify it’s business model by tapping into the consumer segment. The consumer segment represents a $476.4M market share (20% of total market) and is understood to be a major untapped market for CleanAir.ai. This can be seen through the rise of online filter delivery companies such as https://www.secondnature.com/ . The Digital Innovation and Marketing specialist plays a critical role in the company’s growth through value creation, revenue generation through online marketing for the consumer segment. The digital marketing specialist will build on the existing shopify platform, existing data from Google Analytics, previous advertising tests and independent market research.

Faculty Supervisor:

Donna Smith

Student:

Partner:

CleanAir.AI

Discipline:

Business

Sector:

Construction and infrastructure; Manufacturing

University:

Toronto Metropolitan University

Program: