Digital Main Street (DMS) – Project 2

Covid-19 has impeded many brick-and-mortar businesses, especially the SMEs in Northwest Ontario. The challenging environment calls for change in the business practice to respond to the impact and rejuvenate businesses. Going online is one of the possible solutions supported by technology and market readiness for those businesses. Digital Main Street (DMS), a program and service that helps main street businesses achieve digital transformation, was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. and co-supported by a group of strategic corporate sponsors, including Google, MasterCard, Rogers, Microsoft and Shopify. The program is built around an online learning platform, structured training programs, and Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Faculty Supervisor:

ShiKui Wu

Student:

Partner:

Thunder Bay Entrepreneur Centre (CEDC)

Discipline:

Business

Sector:

Public administration

University:

Lakehead University

Program: