Dylan Nguyen BSI Application

The main project will be to develop measurement tools to alumni and client engagement on a monthly basis, and creating a platform to showcase these results. Reports and a dashboard will be created to provide a holistic view of alumni engagement, including repeat business, referral business, brand affinity and alumni interactions. The results of this analysis will be used to generate actionable insights to deepen relationships with alumni, including future networking events, and online content. It will also help to inform future development of programs, sales/marketing initiatives, and social media content for the Academy.

Faculty Supervisor:

Gregory Zaric

Student:

Partner:

Ivey Academy

Discipline:

Business

Sector:

Education

University:

The University of Western Ontario

Program: