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Emergenetics Canada Marketing Strategy
This project will require the intern to identify new marketing opportunities and consumer preferences to support campaign creations. Additionally, they will set specific marketing objectives that align with the overall company direction goals. The intern will also develop and maintain digital campaigns to increase web traffic, conversion rate, and customer touchpoints within this research project. They will track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI. They will also be responsible for forecasting market trends, generating innovative ideas to promote our brand and products, developing a marketing plan, and building brand awareness across Canada.
Faculty Supervisor:
Sandy Staples
Student:
Partner:
Emergenetics Canada
Discipline:
Business
Sector:
Education
University:
Queen's University
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.