Engagement and online communities: Promoting a culture of helping those in need.

Social media are important ways of interaction between people, creating communities that can engage in order to promote relationships. When used by companies for philanthropic purposes, they can promote actions and donations. The purpose of this research is to understand how engagement can be enhanced through social media communities to get people to help each other more often. This project promotes a social impact through the advancement of knowledge through the use of technologies, such as social networks, in the search for creative and relevant solutions to solve the problem of organizations with philanthropic purposes. In addiction, this study promotes interaction between researchers and helps in important research gaps for the development of knowledge. Also promoting the rapprochement of the research groups Observatoire de la Philanthropie at L’Université du Québec with Trois-Rivières in Canada and Information and Media Lab in Brazil at the Federal University of Paraná in Brazil.

Faculty Supervisor:

Léo Trespeuch

Student:

Partner:

Federal University of Parana

Discipline:

Computer science

Sector:

Entertainment and Media; New and Digital Media

University:

Université du Québec à Trois-Rivières

Program: