Enhancing Visibility and Long-Term Sustainability of the Whitecourt ISGA Tourism Association through Strategic Case Study Development

This project will help the Whitecourt ISGA Tourism Association (WITA) share its story and show the positive impact it has on the community. WITA offers land-based tourism experiences such as workshops, trail walks, and cultural activities that support local entrepreneurs and celebrate Nakota culture. Working in partnership with Catalyste+, which has supported WITA through 15 projects since 2022, this initiative will create a case study that highlights WITA’s history, achievements, and long-term goals. The case study will make it easier for WITA to attract funding, build partnerships, and grow its programs, helping the organization become more visible and sustainable for the future.

Faculty Supervisor:

Lesley Warren

Student:

Partner:

Whitecourt ISGA Tourism Association (WITA);Catalyste

Discipline:

Business

Sector:

Other services (except public administration)

University:

University of Toronto

Program:

Business Strategy Internship

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