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International Touring Strategy Development for 2b theatre company: Asia-Pacific Expansion, New Production Planning, and Organizational Capacity Assessment
2b theatre company will develop international touring strategies for its productions across Australia, New Zealand, China, and Hong Kong, including market research, presenter relationships, and regulatory navigation. The project also assesses the company’s organizational capacity to sustain multi-production global touring, building frameworks for long-term international expansion.
Faculty Supervisor:
Charlie Wall-Andrews
Student:
Partner:
2b Theatre Company
Discipline:
Sociology
Sector:
Arts, entertainment and recreation
University:
Toronto Metropolitan University
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.