Isobody Leisure Codes: Creating a new standard for human body sizing

The current Alpha Sizing system for clothing sizes (S, M, L) has vast inconsistencies. Apart from shopper frustration, the most significant consequence of unpredictable fit is the monetary and environmental cost of unnecessary shipping and logistics. 30% of clothes are returned due to poor fit. The cost of this problem exceeds US$14 Billion annually. Furthermore, 25% of the clothes that are returned are either burned or dumped. The CO2 generated annually, just in shipping, exceeds 5.7 million tonnes. Isobody Technologies has created standard, immutable codes for human body sizes (not clothes) to enable like-bodied people to communicate about which clothing sizes and brands fit their bodies best. The proposed research project is to use publicly available human body size and shape data to determine an algorithm that can assign a unique Isobody Code to a given individual. Isobody Technologies plans to license the codes to online retailers and clothing manufacturers.

Faculty Supervisor:

Raymond Spiteri

Student:

Partner:

Isobody Technologies Inc.

Discipline:

Computer science

Sector:

Manufacturing

University:

University of Saskatchewan

Program: