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Our research-and-development-oriented product, BB+, is a compact, wearable heating device designed to help working women manage menstrual cramp and musculoskeletal pain discreetly during their workday. Roughly the size of a credit card, BB+ clips under clothing and delivers adjustable heat therapy within the 35–65°C therapeutic range through a carbon-fiber heating pad, with NFC-based temperature control via the phone’s volume buttons — no app required, no reaching for tactile buttons under clothing layers. Despite dysmenorrhea menstrual pain affecting up to 90% of women, 97% of workplaces offer no menstrual health accommodations, resulting in an average of 2.4 lost workdays per month and $1,300 in annual productivity loss per person. Current options, painkillers with long-term side effects, bulky heating pads that need stationary body with wall outlets, or transport of heavy power banks, fail to meet the needs of women in workplace settings. BB+ addresses this gap with a portable, drug-free, reusable solution featuring built-in safety controls to prevent toasted skin syndrome. The device is currently at TRL 3–4, with its technical design, electronics architecture, and user needs validated through a 50-person customer discovery survey. This project, conducted through the Lab2Market Launch program, focuses on transforming BB+ from a validated concept into a launch-ready venture over a 4-month period. We will build a complete business model with pricing strategy, finalize and lab-test a functional prototype, map the regulatory pathway for Health Canada medical device certification, develop an intellectual property protection plan, and create a go-to-market strategy targeting both direct consumer sales and corporate wellness programs. The expected outcome is an investor-ready venture package that positions BB+ for seed funding and commercial launch in the Canadian women’s health market, a segment within the broader $2.3 billion global pain management devices industry.
Denise Stilling
North Forge
Engineering
Education; Management of companies and enterprises; Professional, scientific and technical services
University of Regina
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Find ProjectsThe strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.
Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.