L2M – Market Entry and Human Factors Strategy for an Edge AI-Enabled Care Platform: Converting Pilots into Repeatable Sales

NewGen Health is developing a connected “Smart Urine Cup” and supporting patient + clinic software to modernize urine screening in maternal health. Today, urine dipstick testing is still largely manual and subjective, which can create inconsistent results and adds operational burden in high-volume prenatal care. NewGen’s platform is designed to make urine screening more standardized and connected, enabling clinics to capture quantified results through a controlled workflow and support longitudinal monitoring in both in-clinic and hybrid/virtual care settings.

This project will help NewGen convert recent clinical traction, into a repeatable, scalable clinic offering. We will translate clinician and pilot feedback into clear workflow requirements, usability improvements, and standardized onboarding/training materials so clinics can deploy the solution with minimal disruption. In parallel, we will develop the commercialization foundation needed for sustainable growth: a clinic deployment playbook, a refined ideal customer profile, procurement-ready materials, and a pricing/packaging approach that supports recurring revenue.

The expected benefit to NewGen Health is a practical path from pilot execution to multi-site adoption. By reducing implementation friction and improving sales-cycle repeatability, the project will strengthen NewGen’s ability to close additional clinics, shorten time-to-deployment, and build a sustainable business model while maintaining a rigorous Human Factors/HCI lens aligned with AIDL.

Faculty Supervisor:

Catherine Burns

Student:

Partner:

DMZ Ventures Inc

Discipline:

Engineering

Sector:

Professional, scientific and technical services

University:

University of Waterloo

Program: