LadderSpike’s A Safe Step Up

Ladder Spike inc is a new Manufacturing start-up specializing in ladder safety equipment. The company was registered in February,2021, shortly after joining the Genesis Centre’s program called evolution. Through the program Dale Kean became my fist investor and now business partner, along with finishing the program and securing a spot in the event called Pitch & Pick in April,2021. Since leaving the program, business and product development has been top priority, and with product development coming to an end , it is a key point in our plan to hire an intern to help plan, develop and execute a “Bring To Market Strategy” over the next 4 months, through internship. This will include business plan finalization, Build & launch website, Start Social media, Copy development, and to help develop strategic campaigns, based on an overall timeline to bring awareness to our new start-up and Product launch. This project will provide a pathway for us to develop our market roadmap using innovative go-to-market strategies and marketing.

Faculty Supervisor:

Chansoo Park

Student:

Partner:

Ladder Spike Inc

Discipline:

Business

Sector:

Manufacturing; Professional, scientific and technical services

University:

Memorial University of Newfoundland

Program: