Market Research and Operations Intern

CassaV Foods Corp is a social business developing food products derived from cassava that are healthy, rich in fiber, and gluten-free while also making an impact on vulnerable communities. COVID-19 has affected and delayed our launch plans as sampling of food products and retailing has stopped.

This internship would research the market, analyze and compare scenarios/costs of the supply chain which will help uncertainties/unknowns and get our company close to launching. Without it, we wouldn’t be able to make much progress during 2020 or may try to launch and incur losses due to a lack of knowledge from the market and supply chain.

The Market Research and Operations Intern will be responsible for conducting a thorough market analysis of the healthy snacks market and the cassava food production supply chain.
1. Conduct Industry and Market Research:
a. Market Sizing and Potential
b. Competitive Analysis
c. Explore consumer preferences and habits through a survey and interviews

2. Sourcing/Logistic Research:
a. Research the cassava supply chain including potential suppliers and costs
b. Conduct cost/benefit analysis of supply chain alternatives
c. Make go to market strategy and sourcing (raw materials, packaging) recommendations

Faculty Supervisor:

Robert Helsley

Student:

Partner:

CassaV Foods

Discipline:

Business

Sector:

Manufacturing

University:

The University of British Columbia

Program: