Marketing and Business Development Intern

The intern will be working as a Marketing and Business Development intern at a startup called Umbra & Lux Studio. Umbra & Lux manufactures handmade sculptural lighting products using recycled materials and cutting edge environmentally friendly low power LED technologies. Prior to Covid-19, the company depended solely on exhibitions and word of mouth to generate sales. The intern will help create a digital marketing strategy to promote the company, it’s lead designer and various products online. This would include – Optimizing the website for improved user experience, SEO, planning, and executing digital advertising campaigns, content marketing etc.
The digital marketing and sales strategies will enable the development of new distribution channels and build a network of artists who will use Umbra & Lux’s platform technology to showcase their art to Canadian and international markets.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Umbra & Lux Studio

Discipline:

Business

Sector:

Manufacturing

University:

The University of British Columbia

Program: