Marketing and Communications Support

To use new, innovative marketing strategic to increase interest and participation in growth programming for early-stage technology startups. New channels and tools will be explored to increase the KPIs that indicate growth in entrepreneurial activity for Genesis: website traffic, social media engagement, inquiries showing interest from prospective clients (program participants), and completed applications to enter programs.
To complement increased interest, new methods will be researched and implemented to increase quality of applicants, including market research, customer profiling, targeted messaging and advertising, and analysis of performance metrics.
This will greatly benefit Genesis as this will help to increase awareness of program offerings, interest in the programs, and will likely broaden the pool of program participants. With a larger base of program applicants, there is greater likelihood of highly innovative startups that are ready for Evolution and subsequently Enterprise, our later-stage incubation program. Many of NL’s most successful companies completed Enterprise, which creates a thriving technology sector in our province.

Faculty Supervisor:

Leroy Murphy

Student:

Partner:

Genesis

Discipline:

Business

Sector:

Artificial Intelligence; Social Innovation

University:

Memorial University of Newfoundland

Program: