Marketing Co-op

The Answer Company, a leading business management software & technology consulting firm has historically relied primarily on in-person/event marketing to engage and build relationships with decision-makers. In order to effectively pivot from event-based marketing activities to predominantly digital lead gen activities, the student will first complete an industry competitive marketing analysis to inform on post-COVID-19 trends and learnings that will lead to the development of best practices, process documentation for digital marketing activities. The student will assist with the development and execution of product marketing campaigns to drive demand for our products and services as well as thought leadership initiatives to raise brand awareness and establish The Answer Company as industry experts. Initiatives include but are not limited to paid search, online advertising, SEO, webinar/webcasts, media pitches, content creation(website, ad copy, white papers, blog/social media posts, video scripts etc.) and campaign creative materials. The student will also monitor and analyze KPI’s to provide insight and improvement recommendations of campaigns.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

The Answer Company

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of British Columbia

Program: