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Marketing Initiative
The project is a marketing initiative with the objectives of delivering and promoting a brand new financial product. The initiative is a direct response to the impact of COVID-19. As a result of the pandemic, the organization will be launching a fully digital product and a new business model. The marketing efforts are expected to play a key role in driving demand within an under-served market and establishing the brand as an industry leader.
Faculty Supervisor:
Eric Morse
Student:
Partner:
LGM Financial Services
Discipline:
Business
Sector:
Finance and Insurance
University:
The University of Western Ontario
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.