Marketing Intern

I will be working as a Marketing Intern for IOTO International Inc. IOTO would like to position its Goverlytics API product with media properties and channel partners that are embracing these changing ways of presenting news. An intern is important to the successful business strategy by helping to lay out and execute a strategy to sales revenue from a disruptive new information technology. It will include tested and effective operational and tactical implementation plans to execute on strategic goals, ensuring that IOTO’s business activities support and connect to a functioning overall strategy loop. The intern is a self-starter who can identify decision-makers within large media companies. They would interview media executives as to their needs regarding political content (customer discovery). They would interpret these needs, document their findings, and work with the Goverlytics team to influence product development, pricing and other aspects of marketing.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

IOTO International Inc

Discipline:

Business

Sector:

Information and cultural industries

University:

The University of British Columbia

Program: