MITACS – BSI – Vancouver Island Brewing

The proposed project is to asses the market opportunities that face Vancouver Island Brewing, and the target markets associates with the opportunities. Visual marketing materials will be created for a new product launch that cater to the desired target markets in anticipation of growing brand awareness and reach. By having the intern in this role VI Brewing will benefit from innovative content and branded materials they can use in future campaigns. A more well rounded understanding of the companies target markets will be uncovered and new channels of communicating with consumers will be explored.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Vancouver Island Brewing

Discipline:

Business

Sector:

Manufacturing

University:

Kwantlen Polytechnic University

Program: