New Marketing Strategic Plan for Royal Autogroup

Royal Auto Group in Yorkton is developing new and innovative marketing solutions to reach new more diverse demographics in the east-central Saskatchewan region. This project will develop, cost and implement novel and innovative approaches to marketing sales and services to non-traditional markets in a region that has seen significant demographic shifts over the last five years.

Faculty Supervisor:

Gwen Machnee

Student:

Partner:

Royal Auto Group

Discipline:

Sociology

Sector:

Automotive; New and Digital Media

University:

Parkland College

Program:

Business Strategy Internship

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