ONPoint – Ivey Mitacs

Prior to COVID-19, ONPoint was just beginning to recruit physiotherapy clinics in London through a free mat and Web-App trial. This was put on hold because physiotherapy practices were forced to close due to the pandemic. The company’s strategy was to sell the mats and web-app subscriptions to physiotherapy clinics, but it is now believe there may be an opportunity to sell the mats through clinics to patients directly, who can perform their assessments remotely. The goal of the proposed research project is to test these two sales/marketing methods concurrently by reconnecting with local clinics to understand which sales/marketing structure works best with their new, post-COVID-19, workflow and structure formal marketing documents and begin to onboard physiotherapy clinics into the ONPoint system. This project will help change ONPoint’s business model to best position the company in this new environment, and to understand if its Star Balance System will survive in the new
post-COVID-19 rehabilitation workflow. The success of this project is pivotal in the survival of the company.

Faculty Supervisor:

Eric Morse

Student:

Partner:

ONPoint Medical Inc

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of Western Ontario

Program: