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This is a documentary and web project that will focus on the pharmaceutical industry, specifically new
approaches that may enable better development and delivery of drugs to underserved populations. The
documentary and website will explore the major issues involved in the production of pharmaceuticals,
both in Canada and around the world. Specifically, the project will focus on clinical trials, marketing
strategies and the overall corporate philosophy of the pharmaceutical industry. In addition, it will seek
to clearly explain just why a new drug costs over $800 million to develop and bring to market. The
project will also look at how generics have changed the industry. Specific attention will be paid to
Canada’s role in providing generic drugs to Africa. Interns will assist in all aspects of research and….
Peter Klein
Mindset Social Innovation Foundation;Open Health Productions Inc
Sociology
Technology
The University of British Columbia
Accelerate
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