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Social Media Marketing Strategy for MoveMate
The purpose of this Social Media Marketing Strategy project is to grow the digital marketing footprint at MoveMate in order to meet current and future business needs. Through the use of the conversion-based framework proposed by Chaffrey (RACE Framework) and the use of different social media platforms and online advertising tools, the deliverables and benefits of of this project for the partner organization are:
– Drive lead generation
– Improve conversion rates
– Increase website and social media traffic
– Increase customer engagement
Faculty Supervisor:
Pierre Yann Dolbec
Student:
Partner:
MoveMate
Discipline:
Business
Sector:
Professional, scientific and technical services; Retail trade
University:
Concordia University
Program:
Business Strategy Internship
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