Spirits Market Entry

The intern will conduct market research, analysis, and ascertain feasibility of the North American Spirits and Craft Spirits market. Additionally, the intern will be tasked to create a profile for an ideal prospect, alongside compiling prospects, and developing a marketing/sales strategy beyond traditional methods to enter into the Spirits Market. The intern will work closely with the Marketing Coordinator and Marketing Manager to create content and execute a launch plan. This project will aid the organization to meet their revenue targets to offset loss of revenue as a result of COVID-19. Finding new markets that the organization can serve that are within their capabilities will ultimately help mitigate the risks associated with the expected loss in revenue.

Faculty Supervisor:

Eric Morse

Student:

Partner:

ASL Print FX

Discipline:

Business

Sector:

Manufacturing

University:

The University of Western Ontario

Program: