Technology Strategy Analysis for Resilience Software

A frequent prescription for managers leading a company’s technology assets is that the firm’s business strategy should lead the firm’s technology strategy. However, many technology firms find themselves in the opposite position: having a technology that can alter their business strategy. In such a case, questions arise as to the appropriate business response. Resilience Inc. – a software company located in Vancouver, BC faces the same issue. This firm offers two software applications and has a mature presence in the medical education market. Resilience now owns an integrated police personnel management application which would allow it to serve an entirely new and different market from that of medical education. This research will investigate whether such a market penetration should proceed and, if so, how. It will focus on the market potential, synergies, and how firms can adapt their business strategy to the ever changing capabilities of technology.

Faculty Supervisor:

Ron Cenfetelli

Student:

Partner:

Discipline:

Business

Sector:

University:

The University of British Columbia

Program:

Accelerate