The state of social entrepreneurship in Canada with a focus on the social entrepreneurs’ personas and their challenges.

Currently, social entrepreneurs in Canada do not have a comprehensive and integrated ecosystem of support. As a marketing agency, B4brand is committed to helping clients achieve both purpose and profit. B4brand is particularly keen to create a support ecosystem for social entrepreneurs considering the transformational social impact their enterprises can have in Canada. This research project will help in designing and creating ‘Global Impact Hub’ – a one-stop learning hub and platform which will provide community support and marketing tools and resources to social entrepreneurs. As part of the research and development process for this platform, B4brand would need knowledge of social entrepreneurs’ personas and their challenges, especially in terms of accessing marketing knowledge, tools and resources, to ensure that the content and features of the platform are closely aligned with their specific needs. The research project will also involve a macro analysis of the state of social entrepreneurship in Canada since there is no such existing research available for Canadian context.

Faculty Supervisor:

Eric Morse

Student:

Partner:

B4Brand Consulting Group Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of Western Ontario

Program: