TypeSift Digital Marketing Internship

This particular project is designed to research, understand and validate opportunities to build upon our digital marketing practice. Due to the R&D nature of this project, there will be significant prototyping, testing and verifying of different marketing tactics and channels to learn what best drives business growth, and to then draft our strategic roadmap based on the findings. This engagement is in response to an increasing need for TypeSift to change the way it approaches marketing as the organization currently utilizes direct reach out tactics through sales staff by manually selecting and contacting potential clients that fit our deal Customer Profile (ICP). The intern will be focused on designing, testing and implementing a digital marketing strategy. In order to reach organizations who experience the pain points that TypeSift solves, we need a strong digital presence to reach them, and to reinforce the brand when moving into decisioning on client side. We have a focus on implementing new organizational practices to ensure high impact engagements with potential clients, and change the way our business pursues new engagements.

Faculty Supervisor:

Donna Smith

Student:

Partner:

TypeSift

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program: