UDL Digital Process and Marketing Innovation Project

The dental technology field evolves quickly, requiring constant updates to stay competitive. Labs must balance adopting new innovations while ensuring stability in their workflow. Thorough validation and testing must be done to meet clinical standards.
Keeping up with social media marketing trends for a dental lab is challenging due to constantly changing algorithms, high content creation demands, and the need to stay relevant to evolving trends. Balancing educational and promotional content while managing engagement can be time-consuming, especially with growing industry competition. Adapting to new platforms and features requires ongoing learning, and compliance with advertising and patient confidentiality regulations adds complexity. Time and analytical skills are required to track ROI and optimize strategies effectively. Overcoming these challenges requires creativity, consistency, and a well-planned approach to social media management.

This project would provide significant benefits to a dental lab by enhancing both product testing and digital marketing efforts. By assisting in the testing of Carbon Flexible Partial Denture Dual Resin, the work experience student helps improve material evaluation, workflow efficiency, and quality control. Their support in CAD/CAM design, 3D printing, post-processing, and bench testing ensures the lab can accurately assess the durability, flexibility, and overall performance of the material. Additionally, their role in data collection and industry research enables the lab to compare the material against competitors and make informed decisions about its adoption. At the same time, the student’s involvement in social media marketing strengthens the lab’s online presence and brand awareness. By creating content, researching trends, managing engagement, and analyzing performance metrics, they help attract new clients, showcase the lab’s innovations, and keep up with evolving digital marketing strategies. Their fresh perspective and digital expertise allow the lab to stay competitive, improve customer engagement, and build credibility in the industry.

Faculty Supervisor:

Kennedy Farnell

Student:

Partner:

Universal Dental Laboratory

Discipline:

Life Sciences

Sector:

Professional, scientific and technical services

University:

Northern Alberta Institute of Technology

Program: